The Kingfisher story

Our purpose is to make it easier for customers to have better, more sustainable homes.

Our unique contribution as a business to our customers is that we can harness our international scale, sourcing capability, our heritage as a leader in sustainability and our home improvement experience to bring new, more sustainable and more affordable products to market.

By also providing our customers with project advice and new shopping channels to complement our stores, we will make it easier for them to adapt their homes to their evolving needs. Our shorthand for describing this purpose is “Better Homes, Better Lives”. 

B&Q store

The current phase of our development – ‘Creating the Leader’ – builds on the success of ‘Delivering Value’ which has repositioned Kingfisher as a stronger business in the attractive home improvement market.

By working towards this purpose we will unlock more benefit for all our stakeholders; a more valuable business for our shareholders, a better partner for our suppliers, a more secure and brighter future for our colleagues and a more sustainable business for our local communities.


£11.1 billion

Operating in

11 countries



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